Cooperative insurance is a model in which partners come together to form a company. Aiming to help each other, this model is funded by stakeholder contributions and managed by the company. The individual who wants to insure his/her commodity becomes the policy customer as well as the partner of the cooperative. Cooperative insurance companies, unlike conventional insurance companies, adopts an approach that prioritizes its interests. The awareness of cooperative insurance is lower compared to private insurance companies. It is also seen that scientific studies on the subject are rare. However, in recent years, seeing cooperative insurance as an option, especially in small groups and communities, is an important step. This type of insurance not only improves the bond, solidarity and sense of belonging among its members, but also prioritizes the sharing of risks. It reduces the financial risks of the members. In this context, cooperative insurance is a sustainable insurance option. The aim of our study is to raise awareness about cooperative insurance in the society and to measure social awareness. The research will be applied online and face-to-face survey and snowball sampling method throughout Turkey. After the survey, it is expected that important findings will be given on which branches and sales channels of cooperative insurance are the most prioritized and which marketing activities will be more effective in Turkey. The results of the research will not only give an idea to the market regulators in the sector, but also contribute to the academic literature.

Authors:
Hasim Ozudogru, University of Ankara Haci Bayram Veli, Turkey
Abdurrahman Okur, Ankara Hacı Bayram Veli University, Turkey
Said Sami Sönmez, KTO Karatay University, Turkey

About the Presenter(s)
Prof. Dr. Hasim Ozudogru completed Ph.D. (2004) in Agricultural Economics at Ankara University. In 1998, he worked at Dublin University and at Cornell University in USA in 2012. Ozudogru who is still the Director of Ankara Hacı Bayram Veli University

Connect on Linkedin
https://www.linkedin.com/in/hasim-ozudogru-31b2303b/

Connect on ResearchGate
https://www.researchgate.net/profile/Hasim-Ozudogru-3

Additional website of interest
www.hasimozudogru.com

See this presentation on the full schedule – Saturday Schedule

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