The phenomena of internationalizing business to emerging markets has resulted from the internationalization of both public and private enterprises, according to modern organization theory. An enterprise cannot survive in an open system and highly dynamic environment. In response to radical changes in the political, legal, and socio-cultural contexts of emerging markets, inter-organizational networks have been established to link associated groups or groups of organizations that voluntarily exchange news and information, resources, or participate in activities together in order to respond to different demands and achieve organizational objectives and survive. The study's aims were as follows: 1) to determine the internationalization process and entry mode strategies utilized by Thai SMEs for their operations in BRICS; and 2) to make recommendations for Thai SMEs wishing to internationalize their business to BRICS and for the Thai government sector to design management networks to promote investment and provide support for Thai enterprises to internationalize there. This will enable for the internationalization of SME processes. The next phase of research will explore and assess the theoretical model by collecting primary data from Thai SMEs and employing the ATLAS.ti (The qualitative data analysis and research software) method for hypothesis testing.
Wasan Sakulkijkarn, Srinakarinwirot University, Thailand
About the Presenter(s)
Dr Wasan Sakulkijkarn is a University Assistant Professor/Lecturer at Srinakarinwirot University in Thailand
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