This study aims to explain why and in which ways the complementarity of innovation types is adopted across the different life cycle phases of successful startups up to the point of becoming a unicorn (startup with a valuation over $1 billion). The observed complementarity bundle of innovation types consists of technological and non-technologial innovation in the case when these form the synergetic relationship. We rely on 104 primary and secondary interviews from 2007 up to 2022 that capture the experience of nine unicorns that have Estonian founders: Skype, Playtech, Bolt, Wise, Pipedrive, Zego, ID.me, Veriff, and Gelato. Our findings reveal how different driving forces (ambition, resilience, and paranoia of disruption) lead unicorns at each stage. It is evident that the needs of the life cycle also dictate the key driver behind the complementarity of innovation types.
Eneli Kindsiko, University of Tartu, Estonia
Maaja Vadi, University of Tartu, Estonia
Priit Vahter, University of Tartu, Estonia
Maret Ahonen, University of Tartu, Estonia
About the Presenter(s)
Dr Eneli Kindsiko is a University Assistant Professor/Lecturer at University of Tartu in Estonia
See this presentation on the full schedule – Saturday Schedule