The existing literature on reading motivation lacks cross-cultural research with college students. To fill the gap, this study explored the country and gender differences in reading motivation among 228 American and 228 Chinese college students. The results revealed there was a significant country difference in two dimensions of reading motivation (reading as part of self and reading for recognition) among college students, suggesting cross-cultural differences in reading motivation. In addition, we found a gender difference in two dimensions (reading as part of self and reading efficacy) of college students’ reading motivation. This pioneer study presents new evidence of both country and gender effects on reading motivation and further provides plausible explanations for the observed differences.

Authors:
Hitomi Kambara, University of Texas Rio Grande Valley, United States
Yu-Cheng Lin, University of Texas Rio Grande Valley, United States
Hung-Chu Lin, University of Louisiana at Lafayette, United States

About the Presenter(s)
Hitomi Kambara, Ph.D. is an Assistant Professor in the Department of Bilingual and Literacy Studies at the University of Texas Rio Grande Valley in the United States. Her research focuses on reading motivation across diverse racial and ethnic groups.

See this presentation on the full schedule – Friday Schedule

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