Asians are reputed for being secretive. Their families and family businesses exemplified by the Chinese family businesses as being insular and lacking in transparency. Hence, it will be of interest if approaches that call for transparency would be adopted and successfully implemented in Asia. Value co-creation is an innovation approach that calls for openness on the part of organizations to reveal information about the problems in order to sell cooperation from those outside to provide solutions or to work with them to address the problems. Such disclosure in Asia would traditionally be associated with a loss of face. This paper describes the efforts in implementing value co-creation by a real estate company in Yunnan province in China. In designing and developing its new estate it implemented value co-creation and thus co- developed new housing estates. It describes the process involved and the innovations that resulted. It is telling that approaches that call for behavioural changes can bear fruit in the light of the benefits.

Authors:
Wee-Liang Tan, Singapore Management University, Singapore
Ya Zhang, Yunnan Strength Group, China

About the Presenter(s)
Dr Wee-Liang Tan is a University Associate Professor/Senior Lecturer at Singapore Management University in Singapore

See this presentation on the full schedule – Sunday Schedule

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