Analysis of Factors Hampering Post-Corona Tourism Activities in Japan (70599)

Session Information:

Session: On Demand
Room: Virtual Poster Presentation
Presentation Type:Virtual Poster Presentation

Famous tourist destinations such as Kyoto have been plagued by overtourism before COVID-19 in Japan. Due to the concentration of many foreigners in specific tourist spots, the daily lives of residents have been hindered by bad manners. The number of tourists has decreased sharply during COVID-19, and the government has developed tourism support measures such as "Go To Travel" aimed at revitalizing tourism activities. However, repeated corona infections continued, and dissatisfaction with the national policy at that time continued. In 2023, restrictions on the movement of people around the world have been abolished, and tourism activities are becoming active. In Japan, two major issues are being discussed in relation to tourism activities after COVID-19. The first is negative remarks at tourist destinations related to tourist manners. Negative feelings toward tourists are being expressed on social media such as not wearing masks and having large conversations even in closed spaces. Secondly, there is the problem of labor shortages, not only for tourist spots, but for tourism activities in general. Japan's declining population and economic recession have led to a labor shortage. This study analyzes these negative factors for tourism activities. Our previous research has analyzed the factors that lead to the occurrence of individual activities that are regarded as resilience during COVID-19. Resilience activities can be regarded as an attempt to respond to unexpected changes in the environment, and we believe that there is a possibility that it will be a solution to Japan's unique tourism obstacles.

Soji Lee, Tokai University, Japan

About the Presenter(s)
Professor Soji Lee is a University Assistant Professor/Lecturer at Tokai University in Japan

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00