Publication is the unavoidable avenue for scholarly and academic interaction as well as for making one's way up the ladder in today's very competitive academic environment. The quality of a scholar's publications is a critical measure of the relative merit of not only the individual scholar, but of the institution where they work. A significant collection of publications not only gains respect among colleagues and students, but also paves the way for appointments, reappointments, grants, and promotions.
However, publishing one's work is not as simple as just coming up with a great idea or theory, then articulating and submitting it. Many authors with whom I work as editor of the IAFOR Journal of Arts and Humanities, make similar disqualifying mistakes and work under the same misconceptions regarding the publication of their manuscripts. Consequently, we will be detailing the differences between successful and unsuccessful submissions in terms of academic language, urbane expression, and scope of analysis in order to maximise the manuscript's chances of acceptance. There is a widespread and evident deficiency in authors' understanding of the process and of how to participate in it to their advantage, so this conversation is an effort to correct mistakes in the process of submitting manuscripts through clear, practical, logical advice from a seasoned editor. The work of experts in publishing practice will be referenced to expand the scope of our discussion.
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