Yuko Onozaka


Yuko Onozaka is a Professor of Market Analysis in the Department of Economics and Finance at the UiS Business School, University of Stavanger, Norway. She earned her PhD from the University of California, Davis, and worked at Colorado State University before joining the University of Stavanger in 2008. Her research covers a wide range of topics, including choice modelling, food and sustainability marketing, quantitative textual analysis, machine learning, and family and labour economics. Her work has been published in highly regarded international scholarly journals such as the American Journal of Agricultural Economics, Food Policy, and Renewable Agriculture and Food Systems. She also holds an adjunct professor position at Doshisha University in Japan from 2021.

Her multinational and multicultural experiences profoundly influenced her current research interests in the intersection of economics, gender, and organisation. Her research, investigating how social gender norms impact the household division of labour in Norway, has been published in Social Forces, and her work on how gender composition influences business committees in Human Relations.

In addition to her academic research, she actively disseminates her unique perspective on gender and Nordic culture to a broader Japanese audience, including popular media outlets such as Newsweek Japan and NewsPicks.

Featured Panel Presentation (2023) | Digital Transformation (DX) in Japanese Business Organizations

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