Communication is key in efforts to build awareness among smokers to reduce the dangers of cigarette. The risks posed by smoking are very serious, some of the diseases caused include: bronchitis, lung cancer, oral cancer, pancreatic cancer, asthma, stroke, hypertension, and reproductive problems. Currently, Indonesia ranks fifth in terms of the number of smokers, with around 70 million. There have been several policies and efforts of goverment to reduce the dangers of smoking, but the results have been unsatisfactory, the number of smokers continuing to increase every year. This study aims to find the right strategy to reduce the dangers of smoking according to the background of smokers Method To meet the purposes of this study, data was collected through interviews and focus group discussions, involving experts from academia, public health activists, researchers, policy makers and active and non-active smokers. Data analysis using qualitative analysis with the support of MAXQDA software.

Results The results of study showed that effective communication, government commitment, and public education are the keys to reduce cigarette. Policies to ban and limit advertisements need to be implemented, and the airtime of cigarette advertisements on TV should be shifted to a later time, so that school-age children are not exposed to advertisements. To support effective communication, segmented message delivery according to their background and the use of social media is needed because almost all smokers use this social media.

Authors:
Kholil Kholil, Universitas Sahid, Indonesia
Hifni Alifahmi, Sahid University, Indonesia
Ilham Akbar, KABAR, Indonesia

About the Presenter(s)
Prof. Dr. Ir. Kholil, M.Kom., IPU is currently an Rector & Professor of Environmental Engineering at Universitas Sahid Jakarta, Indonesia

See this presentation on the full schedule – Tuesday Schedule

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