Effective communication with Thai silver tourists during critical situations, such as sickness, death, natural disasters, or other life-threatening emergencies, is an essential skill for professional tour leaders. As such, it will minimize panic, ensure safety, create a common understanding, and support crisis management. Older travelers may need more time to process and understand the crisis. This paper examines communication tactics, proper approaches, appropriate verbal and nonverbal communications, challenges, as well as written communications through popular digital platforms to deliver clear, timely, and cultural sensitivity information to Thai silver tourists. A professional tour leader must prioritize calmness and prevent panic. This paper emphasizes the tour leader’s roles in acquiring correct information and understanding of the crisis, create a structure of protocols, and transfer necessary information to Thai silver tourists to obtain full cooperation on their safety measures. The paper also explores the effect of miscommunication or over information that may lead to confusion and non-cooperation from Thai silver tourists. In summary, successful crisis management through effective communication from a tour leader can safeguard tourists’ well-being, minimize losses of lives or properties, and enhance overall tourism experience through increased trust and well-being.

Authors:
Kitirom Kasemsri, Sukhothai Thammathirat Open University, Thailand
Kamolrat Intaratat, Sukhothai Thammathirat Open University, Thailand
Karn Boonsiri, Sukhothai Thammathirat Open University, Thailand

About the Presenter(s)
Kitirom Kasemsri is currently a Ph.D. candidate in Communication Innovation for Political and Local Administration at Sukhothai Thammathirat Open University (STOU).

Connect on Linkedin
https://www.linkedin.com/in/kitirom-kasemsri-519b6a286/

See this presentation on the full schedule – Saturday Schedule

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