Presentation Schedule
From Filters to Feelings: the Impact of Digital Beauty Filters on Body Dissatisfaction, Hyperreal Self-Identity, and Well-Being Across Generations (104502)
Session: On Demand
Room: Virtual Video Presentation
Presentation Type: Virtual Presentation
Digital beauty filters have substantially changed individuals' self-perception in online environments. Although these filters may appear to be simple tools for self-enhancement, they frequently influence body image and self-esteem. The present study demonstrates that digital media, particularly beauty filters, can negatively impact psychological well-being and life satisfaction. Exposure to digitally enhanced images is associated with increased body dissatisfaction and the development of a hyperreal self-identity, defined as an idealized online persona. A survey of 400 participants, comprising 200 from Generation Y and 200 from Generation Z, was conducted to examine these relationships. The results show that using digital beauty filters increases body dissatisfaction and encourages people to create a hyperreal self-identity. This leads to lower life satisfaction in both groups studied. According to Cognitive Dissonance Theory, the discrepancy between an individual’s actual self and their digitally enhanced representation induces psychological stress and reduces well-being. The results suggest that these negative effects are particularly pronounced among Generation Z, who exhibit increased emotional sensitivity to online beauty standards and digital appearance pressures. These outcomes highlight the importance of implementing digital literacy initiatives and mental health awareness programs to foster critical, mindful engagement with online imagery. In summary, exposure to digitally modified beauty images intensifies cognitive dissonance, particularly for Generation Z, due to their heightened sensitivity to idealized online representations. This tension between authentic and filtered selves can undermine well-being, emphasizing the need for support systems that promote healthier interactions with visual culture.
Authors:
Devi Purnamasari, Dian Nuswantoro University, Indonesia
Puri Kusuma Dwi Putri, Dian Nuswantoro University, Indonesia
Zahrotul Umami, Dian Nuswantoro University, Indonesia
Aprilia Maharani, Dian Nuswantoro University, Indonesia
About the Presenter(s)
I am a Communication Science lecturer at Dian Nuswantoro University, Semarang, Indonesia.
Connect on Linkedin
https://www.linkedin.com/in/devipurnamasari/
See this presentation on the full schedule – On Demand Schedule
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