Presentation Schedule
From Filters to Feelings: the Impact of Digital Beauty Filters on Body Dissatisfaction, Hyperreal Self-Identity, and Well-Being Across Generations (104502)
Session: On Demand
Room: Virtual Video Presentation
Presentation Type: Virtual Presentation
The use of digital beauty filters on social media has transformed how individuals construct and present their identities in digital environments. Beyond enhancing visual appearance, beauty filters may influence self-perception, body image, and overall psychological well-being. This study aims to examine the effects of digital beauty filter usage, body dissatisfaction, hyperreal identity, and life satisfaction across two generational cohorts: Generation Z and Generation Y. This study adopts a quantitative research design using a survey method involving 200 respondents, comprising 100 participants from Generation Z and 100 from Generation Y. The data were analysed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) approach with SmartPLS to assess the relationships among the proposed variables.The findings reveal distinct generational differences in the structural relationships within the model. For Generation Z, neither beauty filter usage nor hyperreal identity demonstrates a significant effect on life satisfaction. In contrast, among Generation Y, body dissatisfaction is found to have a significant negative effect on life satisfaction. These results suggest that generational experiences with digital media shape how individuals interpret self-identity and evaluate their life satisfaction in different ways.The findings can be interpreted through the lens of Cognitive Dissonance Theory, which posits that discrepancies between one’s authentic self and digitally altered self-representations may generate psychological tension affecting self-evaluation. This study underscores the importance of digital literacy and critical awareness of idealized beauty representations on social media in promoting users’ psychological well-being.
Authors:
Devi Purnamasari, Dian Nuswantoro University, Indonesia
Puri Kusuma Dwi Putri, Dian Nuswantoro University, Indonesia
Zahrotul Umami, Dian Nuswantoro University, Indonesia
Aprilia Maharani, Dian Nuswantoro University, Indonesia
About the Presenter(s)
I am a Communication Science lecturer at Dian Nuswantoro University, Semarang, Indonesia.
Connect on Linkedin
https://www.linkedin.com/in/devipurnamasari/
See this presentation on the full schedule – On Demand Schedule
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