This study evaluates the effect of entrepreneurship education on entrepreneurial intentions and green entrepreneurial intentions, with an aim to extend the theory of planned behaviour. Instead of explicitly measuring the effects of attitudes, subjective norms and perceived behavioural control on entrepreneurial intentions, this study identified proxies representing attitudes (i.e., altruism, intrinsic reward, and extrinsic reward) and perceived behavioural control (i.e., university support and Sustainable Development Goals’ (SDGs) knowledge). Through adopting the quantitative survey method and structural equation modelling, 469 valid responses from Taiwanese university students were gathered for analysis. Confirmatory factor analysis was conducted to evaluate the factor structure of items before analysing the structural model. Results indicated that entrepreneurship education indirectly influences both entrepreneurial intentions and green entrepreneurial intentions, and entrepreneurship education only directly influences entrepreneurial intentions. Moreover, intrinsic reward and university support enhance both entrepreneurial intentions and green entrepreneurial intentions. Altruism and SDGs knowledge only positively influence green entrepreneurial intentions; their effects on entrepreneurial intentions are nonsignificant. Interestingly, extrinsic reward negatively influences green entrepreneurial intentions. The study concludes with implications and suggestions for educators and policymakers.

Authors:
Ching Yin Ip, Fu Jen Catholic University, Taiwan

About the Presenter(s)
Dr. Ching Yin Ip is an Assistant Professor at the Department of Advertising and Public Relations, Fu Jen Catholic University, Taiwan. His research interests focus on corporate communication, entrepreneurial intentions, and social entrepreneurship.

Connect on ResearchGate
https://www.researchgate.net/profile/Ching-Yin-Ip

Additional website of interest
https://scholar.google.com.tw/citations?hl=zh-TW&user=Cy2SGpsAAAAJ

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