The number of smokers in Indonesia currently reached 66 million (25.09%) of the total number of smokers reaching 264 million. The government (central and local governments) have issued various rules to reduce the number of smokers, but the results are still not effective, in fact the number of smokers continues to increase every year. This study aims to determine the influence of demographics, economy, health, and the role of government on the awareness of smokers in reducing the dangers of cigarettes. Data collection was carried out through a questionnaire distributed to 255 randomly selected respondents, data analysis using SEM (structural Equation Model). There are six independent variables that will be assess in this study: Demographics(X1), Economic(X2), Socio-cultural(X3), Health(X4), Government political will and Communication strategy; while awareness of smokers to reduce the danger of smoking as a dependent variable. The results of the analysis show that economic and socio-cultural factors do not directly affect to the awareness of reducing the dangers of cigarettes. But indirectly its influence becomes significant through intervening variables of communication strategies. Meanwhile, health factors and the government's role have a very significant influence both directly and indirectly on reducing the dangers of cigarettes. The Structural model of awareness smokers is Y = 0.040*X2 - 0.11*X3 + 0.42*X4 + 0.41*X6 - 0.055*X1 + 0.20*X5, R² = 0.74. Thus, the strongest factor that contribute to the awareness of the need to reduce the impacts of smoking are health (42%), communication strategy (41%), and political will (20%).

Authors:
Kholil Kholil, University of Sahid Jakarta, Indonesia
Ariyo Bimmo, Koalisi Indonesia Bebas Tar, Indonesia
Hifni Alifahmi, University of Sahid Jakarta, Indonesia
Soetjahyadi Soetjahyadi, University of Sahid Jakarta, Indonesia
Husen Money, University of Sahid Jakarta, Indonesia
Muhammad Ilham Karim, University of Indonesia, indonesia

About the Presenter(s)
Prof. Dr. Ir. Kholil, M.Kom., IPU is currently an Rector & Professor of Environmental Engineering at Universitas Sahid Jakarta, Indonesia

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