The purpose of this paper is to study the content creation and digital platforms development effects on making a sustainability a good society. This research is qualitative research that applied content creation as a basis inspiration context and digital platforms. The samples were draw from Lakhok community area, Pathumthani province, Thailand with experience in content creation and digital platform accessed. Data was gathered by purposive sampling and in-depth interview and analysis with the key result to determine the relationship between input, output, and outcome. The results show that voluntary content is necessary input message to develop making a good society through digital platforms. Key factors are 3 groups (Volunteer, Local business, Researcher) were determined by content creation and digital platform process. People who accessed potential voluntary content and potential of digital platforms affecting people being the volunteer. The volunteer can occur the coin succeed. This research showed two factors affecting people having more coins by accessing the content through LINE Official platform which found 13,000 members accessed. People who involved the content through LINE Official got reward as a coin that can be changed to things or service from local business. As a result, long term content creation and digital platforms will be indicated to micro and macro community continually. The relationship between volunteer and local business is the success process results. Making a good society adaptation requires people in other districts in potential digital platform user to enhance sustainability good society.

Authors:
Somkeit Rungruangviriya, Rangsit University, Thailand

About the Presenter(s)
Assistant Professor Dr. Somkeit Rungruangviriya is currently an Assistant to the President for Corporate Communication, Office of Corporate Communication, and a full-time lecturer at the College of Communication Arts, Rangsit University.

See this presentation on the full schedule – Saturday Schedule

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