This research aims to determine the characteristics of the community in implementing development programs in Kota Rantang Village, Hamparan Perak, Deli Serdang, Indonesia. This research method was carried out using a quantitative approach, applying purposive and accidental sampling techniques. Data collection techniques through field research, using questionnaires, and literature study. The research population was the people of Kota Rantang Village, totalling 6,145 people. The sample consisted of 99 people determined using the Taro Yamane formula with a precision of 5% and a confidence level of 95%. Community characteristics are mapped based on gender, age, occupation and level of education. Thirty-eight point six percent of 22 male respondents said village officials were able to deliver the village development program. Meanwhile, women constituted 69% of the 29 respondents. Sixty-seven point nine percent of people aged 39 - 45 years and 46 -52 years (55.9%) understood the village development program message delivered by village officials. The majority of community work is farmers (76.8%) of the 43 respondents who are often involved and voluntarily involve themselves in the implementation stages of village development programs. The highest level of education in the village community is junior high school with a total of 41 people (53.7%). The community assesses that village officials give priority to the Village development program. This research shows that the community assesses village officials as cooperative in providing services to the people of Kota Rantang Village, Hamparan Perak, Deli Serdang, Indonesia.

Authors:
Nabila Afifaturraihana Hasibuan, Diponegoro University, Indonesia

About the Presenter(s)
Nabila Afifaturraihana Hasibuan, S. I. Kom. I am continuing my master's degree at Diponegoro University majoring in communication science. I am currently preparing a research topic as one of the requirements for completing my studies.

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